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Times Square displays some of the worlds biggest brand names
Strategies for a successful global brand

One of the reasons global brands change their names is to achieve brand globalisation. There are also numerous other strategies that successful companies employ; read on to find out more about them.

05 Jun 2019

How to improve your marketing skills

If you are interested in learning about the skills required to achieve a successful career in marketing, read this blog to familiarise yourself with top marketing skills.

30 May 2019

What is the Purpose of Visual Merchandising
What is the Purpose of Visual Merchandising?

Visual merchandising is an essential business technique which is prevalent in all industries today and it’s especially critical to the fashion business. Discover the importance of this marketing technique

21 Nov 2018

Digital Transformation
The Power of Networking

Digital transformation is taking place all around us and is a vital process for companies to survive. Today, we access everything on our phones and laptops instantly, thus, companies need to be flexible to keep up with demand and latest technology.

02 Nov 2018

Digital Transformation
Digital Transformation

Digital transformation is taking place all around us and is a vital process for companies to survive. Today, we access everything on our phones and laptops instantly, thus, companies need to be flexible to keep up with demand and latest technology.

11 Oct 2018

How to Get a Job in Corporate Finance
How to Get a Job in Corporate Finance

Corporate finance principles largely influence the decision-making process of an organisation. While the basic role of corporate finance is to optimise shareholders’ short-term and long-term value, there are more layers to it. Let’s dig in more, to get a clear idea. Check this article and learn how to start your career in corporate finance.

24 Sep 2018

Most Famous German Entrepreneurs
German Entrepreneurs

Germany is an entrepreneurial powerhouse with myriads of start-ups. Here are the five most famous German-born entrepreneurs and the history of their companies.

17 Sep 2018